This is Coco!
What an incredible young talent both on and off the court!
We recently had the opportunity to work with our friends at The Rec League on their latest New Balance campaign featuring Coco Gauff and music by on the rise UK artist Little Simz. The spot showcases found footage from throughout Coco's career, along with her social initiatives off the court, and sets the stage for the 16 year olds US Open performance.
Working closely with her family and coaches, we helped compile footage that captures this prodigy's rise to fame and how she has harnessed her success for the greater good. All set to Little Simz's "Offence," the film empowers the next generation of talent to follow their dreams. Proud to have had the opportunity to work with such a talented group on such an inspirational piece of work!