Don't Forget The Bear Spray!
Travel essentials are very different depending on where you are going. Heading to the beach? Pack some sunscreen and bathing suits
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WHAT WE THINK
Here is where we share our news, knowledge, and experiences, as well as our random and sometimes not-so-random thoughts.
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Christina Rust
Aug 17, 2023
Non-Monetary Compensation
When compensating celebrities for promoting their
product, brands get creative by paying them with ‘non-monetary’ compensation
Gabbie deLara
Aug 10, 2023
Postmortem Right Of Publicity
The right of publicity prevents unauthorized commercial
use of someone’s name, likeness, or other identifiable
aspects of their persona
Whitney Vose
Jul 27, 2023
Tik Tok Commercial Music Library
TikTok has created a Commercial Music Library (CML) for brands to use full of pre-cleared tracks and
sounds available for commercial use
Jason DelosSantos
Jul 20, 2023
SAG/AFTRA's "Golden Rule"
Global Rule One (GR1) is a rule within the agreements of SAG-AFTRA that says an actor who is a member of the Union cannot work
Russ Nadler
Jul 13, 2023
That's A Wrap (Insurance)!
There are certain “special” items that require additional insurance if they are part of your production.
Kallie Flynn
Jun 29, 2023
Metaverse Commercial Use
The “metaverse” is transforming the content generation space as we know it and as such has spawned a new creator community.
Michelle Fink
Jun 8, 2023
Fair Use Doctrine
There is something called the "Fair Use Doctrine" which governs "the
right to use a copyrighted work under certain conditions
Emily Goodman
Jun 2, 2023
Don't Be 'Sooorry'!
Canadian Clearance is different from clearance within the US, but in
some ways much more streamlined.
HAILSTORM
May 31, 2023
Beautiful People!
During our All Company On-Site last month we took headshots of everyone and we just had to share! Look at these beautiful people!...
Emily "Dalts" Dalton
May 26, 2023
Olympic Spirit!???
If a brand is not a current and official sponsor of the Olympic Games, best rule of thumb is to stay away from any Olympics-related IP
Emily "Dalts" Dalton
May 25, 2023
Let's Get It On... With The Verdict
While I did play the flute for a whopping two years of elementary school, I wouldn't call myself an expert of music theory.
Christina Rust
May 11, 2023
The Fox Guarding The Hen House?
With all the talk about AI, I thought it would be interesting to have ChatGPT write this week's Did You Know?
Oriana Krahe
May 4, 2023
Tik Tok Tracks!
One way that Tiktok is helping brands is with their Commercial Music Library (CML).
Emily "Dalts" Dalton
Apr 28, 2023
Let's Get It On... In Court.
I always love starting my morning with the Today Show, but I especially love it when they report on a BA-Relevant News Story!
Quentin Perry
Apr 20, 2023
SAG Ad Library Provisions
Advertisers often work with multiple agencies who share assets
with partner agencies for modification or repurposing.
Whitney Vose
Apr 14, 2023
Get Your GLAM on!
Before a celebrity is ‘Lights-Camera-ACTION!’-ready, call in the GLAM
squad!
Grant Schuster
Apr 7, 2023
Get Your Celebrity Paid
After you’ve had a chance to
celebrate the wins so far, and your celeb long form is signed, it’s time
to get down to business
Michelle Fink
Mar 31, 2023
So You Wanna Compose A Music Track?
Music can often make or break a TV commercial. Let’s dive into one
of your music options, a Composed Original Music track...
Emily Goodman
Mar 23, 2023
Non-Union Talent Contracts
When embarking on an adventure in the sometimes scary and uncharted waters of Non-Union talent, it’s always wise to include as much detail
Emily "Dalts" Dalton
Mar 16, 2023
Intrinsic Similarities
In fact, the track was incriminatingly titled “Eminem Esque” by the production house that created it. All of this is why a lawsuit was filed
Alice Isner
Mar 8, 2023
What Flavor Is This Waiver!???
These waivers sure do come in handy but some are quite nuanced and not available to just anyone.
Oriana Krahe
Mar 2, 2023
Allowlisting
Enter ‘allowlisting’ (formerly ‘whitelisting’)! Similar to having a license to a singular piece of content, allowlisting differs in that it
Gabbie deLara
Feb 24, 2023
Branded Playlists?
Music is a universal language and can help tell a story but curating playlists on a brand account comes with its own BA do’s and don’t’s.
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