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WHAT WE THINK
Here is where we share our news, knowledge, and experiences, as well as our random and sometimes not-so-random thoughts.
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Sports Imagery Licensing
Licensing sports imagery for commercial use can be complicated. Sports footage and image rights are usually held by the league or the team,
HAILSTORM
Feb 25, 2021

Music Licensing Watch Out
Whenever you consider licensing music for use in a commercial if the master was recorded under a union contract...
Christina Rust
Feb 18, 2021

Just In Time For March Madness
Hiring or including footage of prospective NCAA (National Collegiate Athletic Association) athletes for a commercial can effect their eligib
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Feb 11, 2021

Do Not Attempt On Your Own
This tip was created by a business affairs professional.
HAILSTORM
Feb 4, 2021

Bern-A-Meme
A “meme” (MEEM), is an idea, behaviour, and/or image that is spread via the Internet, usually through social media platforms and especially
Peter Stark
Jan 28, 2021

New Sizzle Reel
When you venture out on your own, often the only work you have to show is work you did for other companies.
HAILSTORM
Jan 19, 2021

Pay To Play
Performance Rights Organizations ("PROs") exist to collect performance income on behalf of songwriters. Each songwriter belongs to a PRO whi
Christina Rust
Jan 14, 2021

One Production Only (OPO)
The SAG-AFTRA ‘One Production Only’ (OPO) Letter of Adherance provides non-signatory advertisers and agencies the ability to employ skilled
Jana Nauman
Jan 8, 2021

Wishing you peace, love, and joy this holiday season.
Wishing you peace, love, and joy this holiday season. Here's to a healthy and happy new year!
HAILSTORM
Dec 18, 2020

Batteries Not Included!
The Children’s Advertising Review Unit (CARU) is a self- regulatory program who’s purpose is to promote responsible children’s advertising.
Christina Rust
Dec 10, 2020

What Is The Harding Test?
The Harding Test is a software-based test for photosensitive epilepsy (PSE) created by Professor Graham Harding.
Jana Nauman
Dec 3, 2020

Bring On The Gingerbread
The holidays are officially here and we’re excited to share the latest from the series, “It Starts on TikTok”! From ugly sweater parties to
Jana Nauman
Dec 1, 2020

Long Live Baseball!
We love this adidas film that was made by our new partners and friends at Mojo Supermarket. Long live baseball!
Christina Rust
Nov 20, 2020

This week's "ALL NEW" BA tip.
The FTC has imposed regulations dictating that advertisers may only use the term "NEW" for a period of six months from the time a product is
HAILSTORM
Nov 19, 2020

Adventures In The Molar System!
We are so excited to see this video out in the world teaching kids how to take care of their teeth while experiencing "Adventures in the Mol
Christina Rust
Nov 18, 2020

“Speak softly, but carry a big can of paint.” - Banksy
Graffiti art has been ubiquitous for decades, becoming particularly trendy in recent years. As a result it is quite prominent in most cities
Christina Rust
Nov 12, 2020

Jack Box
We had so much fun making some weird memories with @JackboxGames and @HavasBattery!
Christina Rust
Nov 10, 2020

That's A Cool Building!
Copyright: Architectural Designs & Buildings.
Jana Nauman
Nov 5, 2020

Who Is Coogan?
While these are weird times and the usual back to school is not so usual this year, working with minors is still complicated.
HAILSTORM
Oct 29, 2020

You Have What It Takes
So pleased to share work from our ongoing partnership with the oh-so-talented folks Omelet and Google Stadia. You have what it takes!
HAILSTORM
Oct 28, 2020

Did You Know?
Covid-19 #hailstormio #modernBA
Christina Rust
Oct 21, 2020

Lore Olympus
We worked with Fred & Farid LA and their client Webtoon to deliver this final installment of their quarantine series. Partnering with Sydney
HAILSTORM
Oct 14, 2020

Rain Rain Go Away!
Given the investment required for many large scale exterior productions, securing weather insurance might seem like a no brainer, but both t
HAILSTORM
Oct 8, 2020

Yes... There Are Spider Wranglers!
The American Humane Association and it’s counterpart, Movie Animals Protected (MAP), have established guidelines that prescribe a high stand
HAILSTORM
Oct 1, 2020
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