USED TO BE SIMPLE
Established as a straightforward transactional discipline, managing commercial production relationships between big agencies and big brands.
IN RECENT YEARS AND MONTHS
WE'VE SEEN AN UNPRECEDENTED
SHIFT IN THE MARKETING LANDSCAPE
Entrenched inefficiencies, out moded processes, and ever growing complexities in the ad industry are forcing agencies and brands to completely re-invent the way they market in general and the way they engage with business affairs in particular.
There has never been more need for a modern business affairs resource
to help marketers navigate the current BA minefield, where a single misstep can negatively impact both reputation and bottom-line.
Hailstorm is strategic resource, providing business affairs on-demand, focused solely on creative problem solving and driving brand successes.
CELEBRITY & INFLUENCER