While the Mona Lisa is arguably the most famous painting of all time, it is certainly the most visited, drawing more than 20,000 people to the Louvre every day! Perrier thought it was time for Mona to get out of her frame, and go explore the world (after all, she has been trapped there for over 500 years).
She is awakened by the world around her in the fresh, fun, energetic and colorful spot! Her journey takes you through the streets of Paris and all the fun that a night in the ‘City of Lights’ can offer.
From a BA Dreamin’ standpoint, I thought this was such a clever use of a work in the public domain as the heart and soul of the spot. They were able to leverage this cultural icon and modernize it in a way
that speaks to a younger crowd. Well done Rosapark and Perrier!