
Just some things BA thinks about when they see celebrities in ads...
My days of tuning out the 'boob tube' when the commercial break comes on ended the day I started in the BA biz. Now when I see a commercial or ad campaign that features a famous person, my mind wanders through all sorts of things: I wonder how much creative input the celeb had… I wonder what the Celebrity Rider for the shoot looked like… I wonder what was the talent budget… I wonder what the glam squad cost… These are just some of the things that first popped into my brain la