Founder | CEO
Michelle is a successful, strategic, and creatively driven business leader – an agency veteran with 20+ years of global experience across all production channels – art, film, interactive, non-traditional content, branded partnerships, experiential and emerging medias.
An entrepreneur at heart and, at times disappointed by the lack of value placed on business affairs in the traditional agency environment, she sees an opportunity to elevate the discipline while providing a broad range of services for small to medium sized creative shops and brand’s in-house agencies.
HAILSTORM is the answer to an increasingly complex, constantly evolving business affairs landscape, and the ever expanding role of BA in all facets of marketing and branded entertainment. Michelle is committed to modernizing BA; pushing the discipline beyond traditional boundaries.